Ed Helmore and Vanessa Thorpe report
The Observer, FOCUS Box Office Blues 17 December 2000
column 1
This ballot, published as the headline to a review of the year in films in Rolling Stone magazine, captures the common feeling of audiences and critics toward Hollywood's latest output. Battlefield Earth, Red Planet, Mission to Mars, Quills, Proof of Life, Book of Shadows: Blair Witch 2, Gone in Sixty Seconds, Coyote Ugly, Pay it Forward, Remembering with the Titans, What Lies Beneath, Autumn in New York, The Perfect Storm, The Beach, Duets, Bounce, The Sixth Day, The Next Best Thing - just a random sampling of the film industry's output this year. Forgettable? Forgotten them already, or at least trying to, say the pundits. 'Every year has lousy movies,' says Rolling Stone critic Peter Travers, 'but Team 2000 launched a relentless assault.' |
column 2 The situation, according to tipsters for this year's Oscars, is so dire that only three films stand out as best picture contenders: Ridley Scott's Gladiator, Julia Roberts and her push-up bra in Erin Brockovich and Steven Soderberg's forthcoming Traffic, based on the 1989 Channel 4 drug trade documentary and starring Michael Douglas and Catherine Zeta Jones. Ang Lee's Crouching Tiger, Hidden Dragon is hotly tipped, but it's hard to imagine a film spoken in Mandarin taking the top award. Others may emerge at the last minute - Cast Away, starring Tom Hanks, for instance - but for the moment the US election phrase 'unprecedented uncertainty' seems most apt. |
column 3 So uncertain is the situation that Dreamworks, Steven Spielberg's company, has decided to re-release the animated Chicken Run for best picture consideration - a signal they believe a movie starring plasticine fowl could be better than any starring flesh and-blood actors. British cinemas too have been affected by the bad year. The lack of action blockbusters or event movies that usually bring in the cash has hit hard. Even George Clooney in The Perfect Storm failed to make the predicted financial splash. Niche market movies such as Guy Ritchie's Snatch and Stephen Daldry's Billy Elliot have also failed to draw in the mass audiences that cover the over heads for distributors and cinema chains. In Hollywood, creative problems are beginning to hurt where it hurts most - on the balance sheet. |
column 4 Even more - ominous, cinema attendance is down for the second year in a row and theatre owners, who face flat fees and a huge glut of multiplex screens, are beginning to complain loudly. In London the year saw the last screenings at the Golders Green Ionic and at the Hampstead Odeon, and the vulnerability of small picture houses has been reflected across the country. But cinema owners are not complaining as loudly as audiences. A recent Wall Street Journal article offered a suggestion to moviegoers fed up with claptrap: just walk out. In a rarely advertised but increasingly widespread practice, theatres will now give money back or free passes to disgruntled customers - in some case, even if you've seen the whole show. |
In an Oscar bid, Chicken Run is being re-released - a signal that plasticine fowl could beat flesh and blood actors |
column 5 Pinning the blame for this low creativity is difficult. The cost of the average Hollywood film (around $60m including marketing) has simply made it too risky. It's not directors or actors who rule, argues Rolling Stone's Travers, it's the marketing departments. 'If you can sell the public crap, you're a genius. Nothing new about the hustle, but now those who scam us are getting admired for their artistry.' Others blame the loss of originality on the use of focus groups, but Hollywood has always used test audiences. |
column 6 The genre hit hardest by Hollywood's crisis of confidence is the big budget action adventure. More than half a dozen have bombed and most have been slated by critics. Action writers say they have been overwhelmed by special effects. They say, "We don't know who this guy is but we know we want him to go tumbling down the air shaft", says Jurassic Park co-writer David Koepp. 'Nothing makes sense. It's all backwards.' Under the current system, movies like Billy Elliot, Croupier and Best in Show fall through the cracks where no obvious demographic is served. What happens when these artistic successes are labelled failures? 'Film makers and audiences lose their compass,'says Travers. |
'Movies are at a turning point,' says Travers. 'What happens when quality films fight for distribution and mainstream crap dominates the multiplexes? Big fish eat little fish.
The early Eighties proved a lucrative time for the big Hollywood studios, with a succession of huge hits.
Biggest grossing |
Oscar winner for best picture |
|
1980 |
The Empire Strikes Back |
Ordinary People |
1981 |
Raiders of the Lost Ark |
Chariots of Fire |
1982 |
ET-The Extra Terrestial |
Gandhi |
1983 |
Return of the Jedi |
Terms of Endearment |
1984 |
Ghostbusters |
Amadeus |
1985 |
Back to the Future |
Out of Africa |
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